Don’t you just love viral?  I do.  In fact I just spent a week trying to explain the concept to a client and get them to run a test campaign.  The jury is still out, but meanwhile I received a really great example myself from Erik Arvidson at

I love the product, I love the propsition, I love the execution and if I could see the back end data I’m sure I’d be impressed with that too.  Its doing the social network thing and its integrated with (at least) a neat web site too.  What more could you ask for?

I’m also a Gary Busey fan, although as a recovered athsmatic I can’t listen to his gasping for breath for too long before I start to feel a bit breathless myself (athsmatics will understand this).  However these quick spots are just great.  Something in the genre of the Mac v. PC series, with a really powerful brand community vibe going on.  Who said great advertising is all big production budget (Although I’m not sure I would want to pay Busey’s fee)?  Take a look, see for yourself by clicking on the still.

Michael Weaver
August 29, 2008

Get in touch to start the conversation

Tell us what your challenges are and what you want to achieve and we’ll work with you to plan your success.

By submitting this form you are agreeing to
receive our newsletter.

Close X Pre-subscribe today and Save £50 on your first video series

Register your interest with no obligation by completing the pre-subscription form below and save £50 on the first series of our Brand-led Business Transformation course when you decide to subscribe on release.

Release date: End of November 2018.

By submitting this form you are agreeing to receive our newsletter