Guerrilla or Gorilla? is the title of one of the sections in my Full Effect Marketing seminars.  I have had a great deal of success with Guerrilla marketing, from dressing up actors like pantomime characters and placing them on public transport where they proclaimed the benefits of a product loudly and at length to packed carriages of travellers to scattering red shoes around a city and creating a treasure hunt, but I always love to see other people’s ideas.

This is the folk art of marketing communications and massively undervalued by most organisations.  I never get tired of the ideas that other folks come up with and found this on Speak Marketing and Sales I coudn’t resist sharing it with you.


Michael Weaver
September 2, 2008

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