Guerrilla or Gorilla? is the title of one of the sections in my Full Effect Marketing seminars. I have had a great deal of success with Guerrilla marketing, from dressing up actors like pantomime characters and placing them on public transport where they proclaimed the benefits of a product loudly and at length to packed carriages of travellers to scattering red shoes around a city and creating a treasure hunt, but I always love to see other people’s ideas.
This is the folk art of marketing communications and massively undervalued by most organisations. I never get tired of the ideas that other folks come up with and found this on Speak Marketing and Sales I coudn’t resist sharing it with you.
September 2, 2008