The world is desperately short of executives with the skills a digital business needs. The digital paradigm demands a different approach, and skills senior executives were never taught in college. Today’s successful businesses are customer focussed, marketing led, and have brand at their core. Things move faster too, which adds a new dimension to the concept of “efficiency”.
"To introduce you to the brand-led business transformation process, I’ve created a series of presentations and lectures covering the key areas
of my programme."
"I’ve been working with organisations around the world for years to help them maximise their potential and now I’m ready to share the lessons I’ve learnt and the solutions my teams have come up with, so that you are better prepared for the challenges of transformation and can be the agent of change in your organisation."
The first in our video lecture series runs through the process of building a Brand Model just like those we create at The Full Effect Company.