Why Content isn’t advertising in disguise.
I read a LinkedIn post the other day by someone who was promoting the idea that they could produce...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Are we teaching kids to fail in the fast-paced digital world?
There’s been considerable debate in recent years over whether our approach to education is actually teaching kids to fail....
How to protect your culture in the WFH age
A senior executive I spoke to this week expressed his fear that the new Work From Home phenomenon is...
The UK’s NHS meltdown – What businesses everywhere should learn.
The UK’s NHS meltdown may represent failure on a large scale, but many of the symptoms it presents are...
How your business can overcome today’s decline in trust
Garry Vaynerchuk rocked creatives at the recent Cannes Lions Awards in their seats by telling them the work they...
Death of the salesman — Personal re-branding for salespeople in the digital age
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
Attract top talent and reduce employee churn — and that’s just the start. How your brand community helps.
I recently met the CEO of a sizeable business that operated, among other places, in a few African countries....
How your brand community will help you win the blame game
A consultant I know told me recently about a business he was dealing with, whose CEO was losing the...
What is preventing Med-tech from solving our healthcare problems?
With age comes the increasing need for maintenance, so I’m increasingly aware of the inaccessibility of the UK’s National...
Transforming National Health — Nip-and-tuck or major surgery?
I’m guessing everyone spotted the slight-of-hand the UK government demonstrated when they hi-jacked the “clapping for our NHS heroes”...
Overcoming the digital dichotomy
Mankind is incredibly adaptable. It is, after all the key to how we became earth’s dominant species. However, we...
UnifAI Technology’s “simple tech” advances Covid monitoring and remote diagnostics
I’ve mentioned the specialist UK AI company UnifAI Technology before. Their philosophy of applying simple technology to every-day needs...
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