Why Content isn’t advertising in disguise.
I read a LinkedIn post the other day by someone who was promoting the idea that they could produce...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
I read a LinkedIn post the other day by someone who was promoting the idea that they could produce...
There’s been considerable debate in recent years over whether our approach to education is actually teaching kids to fail....
A senior executive I spoke to this week expressed his fear that the new Work From Home phenomenon is...
The UK’s NHS meltdown may represent failure on a large scale, but many of the symptoms it presents are...
Garry Vaynerchuk rocked creatives at the recent Cannes Lions Awards in their seats by telling them the work they...
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
I recently met the CEO of a sizeable business that operated, among other places, in a few African countries....
A consultant I know told me recently about a business he was dealing with, whose CEO was losing the...
With age comes the increasing need for maintenance, so I’m increasingly aware of the inaccessibility of the UK’s National...
I’m guessing everyone spotted the slight-of-hand the UK government demonstrated when they hi-jacked the “clapping for our NHS heroes”...
Mankind is incredibly adaptable. It is, after all the key to how we became earth’s dominant species. However, we...
I’ve mentioned the specialist UK AI company UnifAI Technology before. Their philosophy of applying simple technology to every-day needs...
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