How failure of the recycling brand promise is being punished by disruption from an adjacent sector.
I may run the risk of sounding like an old moaner, but I’m running out of patience with, what...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
When “Employer Branding” isn’t helpful.
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may have something to do...
Unlocking innovation in your organisation.
The original Saatchi & Saatchi Advertising had no problem unlocking innovation. However, when Maurice and Charles Saatchi wanted to...
Surviving transformation amid Brexit uncertainty. Action every UK business should take today.
There’s an interesting and worrying feature of the UK’s Brexit uncertainty that seems to have slipped under the RADA....
Retail transformation – Who’s leveraging the tech?
Last week I highlighted in a LinkedIn post the part body-scanning technology seems set to play in the Marks...
Focus on transformation psychology
Despite years of practice, up to 80% of transformation projects are still failing. There are probably as many reasons...
Boardroom marketing – the inescapable logic.
Today’s successful organisations are driven by marketing and have brands at their core. Businesses that understand this are conspicuous....
Ten facts to help you survive the digital economy
You may have dodged a few digital bullets recently, but don’t think you’ve side-stepped the digital battle. Far from...
The logic of Brand-Led Business Transformation
I’m Phil Darby and I work with senior executives around the world, helping them build brands that align their...
Don’t let profit disguise the need for business transformation.
Last week I raised the subject of owners of distressed businesses looking for investors or acquirers and the value...
How to attract investors and acquirers to your distressed business.
Recent growth in the number of business crashes has seen old-school business leaders throwing in the towel. The numbers...
Leading a digital business without becoming a liability.
The very things that have delivered success in the past often become the instruments of the organisation’s demise in...
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