Autonomous Marketing — it’s business as un-usual!
There can be no doubt in anyone’s mind now that to survive the new normal every business has to transform....
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
The importance of purpose
A couple of weeks ago I joined one of Greg Satell’s weekly discussions on The Clubhouse, in which he...
The absolutely essential first steps to success in the post-Covid, digital marketplace.
While people in most countries of the world watch the race between vaccination delivery and our dreaded virus and...
National or Place Branding – How it works, why it’s never been more important and why we keep getting it wrong.
In the UK this week, the Sunday morning BBC discussion programme The Big Questions became embroiled in an illuminating...
What chance retail revival?
What chance is there of a retail revival in the wake of the additional pressure the Covid crisis has...
Re-thinking business – Mining the opportunities of the post-Covid digital economy
There’s no doubt the Covid crisis has brought about a change in all our lives and nowhere more than...
Your guide to re-inventing business for the post-Covid digital economy
There’s been a lot of talk recently about remote working, whether it will stick once we learn to live...
Are you leading an orchestra of experts or fronting a school band?
Whatever your role, from CEO to tea-maker, in any business these days you have to be an expert in...
The truth about the Covid-cop-out – Coronavirus didn’t kill your business. You did!
Every day for the past few months we’ve heard stories of well-known businesses folding and there are legions of...
Overcoming “transforminertia” in the post-Covid marketplace
It seems whoever I speak to lately it’s never long before we find ourselves discussing the reluctance of business...
Tackling “domino disruption”.
The property company Hammerson, one of the UK’s most prominent owners of shopping centres, have been going through a...
A few quick tips to kick-start your post-Covid strategy
Transcript This Covid-crisis has played havoc with all our lives and, even though you are probably sick of hearing...
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