There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.

This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.

The dark side of branding

In The Atlantic last week Staff writer Adam Serwer explored the psychology of brands. He doesn’t refer to it...

by Phil

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