Ten Tips for Transformation Triumph!
There’s no escaping digital transformation, we all have to do it sooner or later and time is already running...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
What to do when disruption arrives from an unexpected direction.
The change in the retail landscape is already hitting property owners and builders of shopping centres, which until recently...
Why I have no sympathy for the fired House of Fraser board, but I’m excited for the future of the business
Last week Retail Week published an interview with Ehab Shouly, the owner of the successful Tea Terrace concessions in...
The dark side of branding
In The Atlantic last week Staff writer Adam Serwer explored the psychology of brands. He doesn’t refer to it...
Why The John Lewis Partnership transformation is destined for success.
It’s over a month since Sarah Vizard wrote her piece about the John Lewis/Waitrose rebrand in Marketing Week, but...
How to overcome the three key challenges of transformation
I think, by anybody’s standards this year’s e-Commerce Expo at London’s Olympia has been a success. I spent the...
How traditional business leaders stay relevant in the digital economy
It’s a rare Baby Boomer who truly “gets” the digital world and as for the post-war generation …! If...
Why you can’t afford to take your brand for granted
An article by Eric Saelens of Brand Home last week throws a spotlight on some of the rubbish talked...
How to win the transformation race
It takes no more than a glance at today’s headlines to realise we are going to loose many of...
How to get full value from content marketing
I’m amazed at the silos in some organisations. I frequently encounter processes whose individual components operate in isolation with...
When you create content, first decide what you want it to do
I find myself wanting to like this little video from the Evernote people, but I can’t work out what...
How to be bold in the face of transformation
My introduction to many businesses often comes about when their leaders are trying to decide whether or not to...