Three-step guide to brand community engagement during the Corona crisis
None of us know precisely what impact the Corona crisis will have on our lives, but one thing is...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
How you can help your business survive the Covid crisis
The Covid crisis is bad for most of us. How badly it turns out for you will depend entirely...
5 ways senior executives can turn the Corona crisis to their advantage.
Lets face it, there’s not a lot of good going to come out of the Corona crisis, but it’s...
Managing diversity, to innovate & transform
If you are anything like me you’ll relish a good debate. There are people, of course, for whom a...
Get full-value from event marketing
It seems everyone is event marketing these days. Barely a day goes by that I don’t receive an invitation...
Virtual Influencers – are the benefits imaginary?
Anyone involved in the transformation of legacy organisations will tell you the toughest part is probably getting business leaders...
Is yours a Brand-Led Business?
There are two terms buzzing around boardrooms across the world right now – “transformation” and “customer centric”. Of course,...
Resolving transformation paradoxes
In a recent episode of his Digital Transformation People podcast Rob Llewellyn spoke to Professor Wendy Smith, Co-Founder of the...
Last another year. Five things a traditional business must do … right now!
Are you kicking off 2020 on a mission to up your game? However successful you may have been to...
Integrated marketing – the bigger picture
A couple of weeks ago I mentioned a talk by Mark Ritson in which he introduced the ten most...
How playing smart could turn a Portuguese businesses crisis into triumph
It’s all happening in Portugal Last week I was in Porto, Portugal, where I found a rare level of...
How to become a distinctly different brand.
I admit I am irritated by the miss-use of language and the habit some marketers have of inventing terminology...
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