The logic of Brand-Led Business Transformation
I’m Phil Darby and I work with senior executives around the world, helping them build brands that align their...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Don’t let profit disguise the need for change.
Last week I raised the subject of owners of distressed businesses looking for investors or acquirers and the value...
How to make your distressed business attractive to investors.
The growth in the number of business crashes has been matched recently only by the numbers of struggling businesses...
Why leaders can become a liability in the digital age
It’s understandable that the relationship a business founder has with the organisation they have created is personal. The same...
How to achieve the brand authenticity you need to succeed in the digital economy
In a great article on City AM early last year, Luke Graham talked of a subject that I have...
It’s your last call for digital transformation. You need to get it right.
I watched a great TED talk recently, by Vidia Mooneegan, in which he explains the principles of transformation in...
Why you can’t afford to ignore AI
Love it or hate it, Artificial Intelligence is definitely here to stay. It may not be the final piece...
A tale of disruption, innovation, training and content marketing in the digital revolution
Transcript If you are used to my other content you’ll know I work with senior management teams around...
Training in the digital transformation age
For pretty well every business I come in contact with, transformation means a lot more internal communication than they...
When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK” it said “Is you no longer...
The case for Brand-Led Business Transformation.
A survey this April by Forrester of over fifteen hundred “business and technology decision makers” revealed some unsurprising, but...
What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a re-brand. We have a...
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