Traditional leadership in the digital age.
It’s understandable that the relationship a business founder has with the organisation they have created is personal. The same...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
What makes effective content marketing?
In the digital economy content marketing is king, so, if you don’t understand how it works nor have the...
The whys and hows of customer journey and sales funnel development
Transformation has many facets, but just one primary objective – to create a more efficient organisation. That means being...
There’s only one cause of transformation failure … and you can fix it!
I have lost count of the number of senior executives I’ve met who simply don’t accept the commonly-quoted 70-80%...
How failure of the recycling brand promise is being punished by disruption from an adjacent sector.
I may run the risk of sounding like an old moaner, but I’m running out of patience with, what...
When “Employer Branding” isn’t helpful.
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may have something to do...
Unlocking innovation in your organisation.
The original Saatchi & Saatchi Advertising had no problem unlocking innovation. However, when Maurice and Charles Saatchi wanted to...
Surviving transformation amid Brexit uncertainty. Action every UK business should take today.
There’s an interesting and worrying feature of the UK’s Brexit uncertainty that seems to have slipped under the RADA....
Retail transformation – Who’s leveraging the tech?
Last week I highlighted in a LinkedIn post the part body-scanning technology seems set to play in the Marks...
Focus on transformation psychology
Despite years of practice, up to 80% of transformation projects are still failing. There are probably as many reasons...
Boardroom marketing – the inescapable logic.
Today’s successful organisations are driven by marketing and have brands at their core. Businesses that understand this are conspicuous....
Ten facts to help you survive the digital economy
You may have dodged a few digital bullets recently, but don’t think you’ve side-stepped the digital battle. Far from...
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