Death of the salesman — Personal re-branding for salespeople in the digital age
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
I recently met the CEO of a sizeable business that operated, among other places, in a few African countries....
A consultant I know told me recently about a business he was dealing with, whose CEO was losing the...
With age comes the increasing need for maintenance, so I’m increasingly aware of the inaccessibility of the UK’s National...
I’m guessing everyone spotted the slight-of-hand the UK government demonstrated when they hi-jacked the “clapping for our NHS heroes”...
Mankind is incredibly adaptable. It is, after all the key to how we became earth’s dominant species. However, we...
I’ve mentioned the specialist UK AI company UnifAI Technology before. Their philosophy of applying simple technology to every-day needs...
We are entering an era of changing values when entire businesses, not just their products, will be rendered obsolete....
It’s not that hard to come up with a momentous innovation requiring massive investment in advanced technology and high-level...
Despite our accumulated experience the proportion of business transformation projects that fail hasn’t declined in the past few years....
Whether Glasgow’s climate summit is deemed a success or failure, it has certainly introduced a few new terms to...
There are few things that reveal the progress a business is making in their transformation more vividly than in...
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