Make it easier to run your business.
Maybe you’ve never thought of your brand as having a direct influence on the day to day operation of...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Why Decathlon’s Brand-Led Business approach will give them the podium.
Early in my career, my work with French businesses taught me that, at that time, France was far more...
Have “vision and mission” had their day?
Time was when every business had a vision and mission that senior executives would proudly recite on request. In...
Exploiter or resolver. What kind of business are you?
Businesses come in infinite shapes and sizes, but there are two types in particular that between them define all....
Get to know your six brand community segments
I’ve mentioned the six brand community segments here and on other forums many times, but what’s the story? What...
Are we already experiencing the great AI takeover?
The Tonight programme on the UK’s ITV last week explored, in very simple terms, the benefits and dangers of...
Why Content isn’t advertising in disguise.
I read a LinkedIn post the other day by someone who was promoting the idea that they could produce...
Are we teaching kids to fail in the fast-paced digital world?
There’s been considerable debate in recent years over whether our approach to education is actually teaching kids to fail....
How to protect your culture in the WFH age
A senior executive I spoke to this week expressed his fear that the new Work From Home phenomenon is...
The UK’s NHS meltdown – What businesses everywhere should learn.
The UK’s NHS meltdown may represent failure on a large scale, but many of the symptoms it presents are...
How your business can overcome today’s decline in trust
Garry Vaynerchuk rocked creatives at the recent Cannes Lions Awards in their seats by telling them the work they...
Death of the salesman — Personal re-branding for salespeople in the digital age
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
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