A new role for traditional management
I’ve written a few times lately about the obstacle that traditional management philosophies represent to transformation. It seems to...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Why your brand community is the key to successful business transformation
History repeatedly teaches us the futility of attempting to impose change on any kind of organisation. Change is essential,...
Your brand and customer experience
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when...
Why Brexit sirens are wrecking UK transformation.
Many UK business leaders are being lured onto the rocks by Brexit sirens. Experts and politicians are persuading them...
Traditional leadership in the digital age.
It’s understandable that the relationship a business founder has with the organisation they have created is personal. The same...
What makes effective content marketing?
In the digital economy content marketing is king, so, if you don’t understand how it works nor have the...
The whys and hows of customer journey and sales funnel development
Transformation has many facets, but just one primary objective – to create a more efficient organisation. That means being...
There’s only one cause of transformation failure … and you can fix it!
I have lost count of the number of senior executives I’ve met who simply don’t accept the commonly-quoted 70-80%...
How failure of the recycling brand promise is being punished by disruption from an adjacent sector.
I may run the risk of sounding like an old moaner, but I’m running out of patience with, what...
When “Employer Branding” isn’t helpful.
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may have something to do...
Unlocking innovation in your organisation.
The original Saatchi & Saatchi Advertising had no problem unlocking innovation. However, when Maurice and Charles Saatchi wanted to...
Surviving transformation amid Brexit uncertainty. Action every UK business should take today.
There’s an interesting and worrying feature of the UK’s Brexit uncertainty that seems to have slipped under the RADA....
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