Five things you should do to avoid death by transformation
Despite our accumulated experience the proportion of business transformation projects that fail hasn’t declined in the past few years....
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
“Greenwashing”. The toxic tactic you simply can’t afford.
Whether Glasgow’s climate summit is deemed a success or failure, it has certainly introduced a few new terms to...
Why your office philosophy is critical to success in the new economy
There are few things that reveal the progress a business is making in their transformation more vividly than in...
Why being right isn’t so important
It might give you a warm feeling inside, but being right isn’t so important. Right is relative. Consider those...
The real reason customer experience is defined by your brand
I’m no great fan of webinars. The principle is fine, but most I’ve seen are either mind-numbingly boring, badly...
Organisational silos – eliminating their threat
Over the past few years most of the leading consulting firms have attempted to identify a hard core of...
Breaking the Brain Barrier
I’ve spoken many times about the psychology that explains business leaders who watch their organisations crash and burn. On...
How your brand could help you change the world
My interest was piqued recently by an article in Harvard Business Review in which Teresa M. Amabile and Steven...
Autonomous Marketing — it’s business as un-usual!
There can be no doubt in anyone’s mind now that to survive the new normal every business has to transform....
The importance of purpose
A couple of weeks ago I joined one of Greg Satell’s weekly discussions on The Clubhouse, in which he...
The absolutely essential first steps to success in the post-Covid, digital marketplace.
While people in most countries of the world watch the race between vaccination delivery and our dreaded virus and...
National or Place Branding – How it works, why it’s never been more important and why we keep getting it wrong.
In the UK this week, the Sunday morning BBC discussion programme The Big Questions became embroiled in an illuminating...
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