When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK” it said “Is you no longer...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
The case for Brand-Led Business Transformation.
A survey this April by Forrester of over fifteen hundred “business and technology decision makers” revealed some unsurprising, but...
What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a re-brand. We have a...
Can consultants do more to remove the confusion surrounding transformation?
You would think there would be a greater sense of urgency. After all, latest estimates suggest as many as...
How to use stakeholder events to drive change
Fortune-changing initiatives don’t have to come from your boardroom, but even if your organisation is hierarchical there is still...
Don’t let time run out for your transformation
I watched a great TED talk this week by Vidia Mooneegan in which he explains the principles of transformation...
Questioning the nature of research
Research plays a vital role in my brand-led business transformation programme. I’ve said many times, before you start a...
Ten Tips for Transformation Triumph!
There’s no escaping digital transformation, we all have to do it sooner or later and time is already running...
What to do when disruption arrives from an unexpected direction.
The change in the retail landscape is already hitting property owners and builders of shopping centres, which until recently...
Why I have no sympathy for the fired House of Fraser board, but I’m excited for the future of the business
Last week Retail Week published an interview with Ehab Shouly, the owner of the successful Tea Terrace concessions in...
The dark side of branding
In The Atlantic last week Staff writer Adam Serwer explored the psychology of brands. He doesn’t refer to it...
Why The John Lewis Partnership transformation is destined for success.
It’s over a month since Sarah Vizard wrote her piece about the John Lewis/Waitrose rebrand in Marketing Week, but...
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