Brand Power!
The relationship between brand and customer experience In a recent article I highlighted the failure of business leaders to...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Why digital transformation isn’t a tech project.
I’ve highlighted innumerable times, there are as many excuses for digital transformation failure as there are failed transformation projects....
Another call for action on Business Transformation. Are we listening?
Last week I attended a presentation by Hayes of their latest What Workers Want report “Mindset Key for Digital...
Internal Marketing – The forgotten discipline you can’t ignore any longer.
Thirty years of conversation around internal marketing It must be thirty years since I delivered my first talk on...
Five must-read business books for marketers
I’ve read a load of business books in my time. I’ve even read some all the way through, although...
A new role for traditional management
I’ve written a few times lately about the obstacle that traditional management philosophies represent to transformation. It seems to...
Why your brand community is the key to successful business transformation
History repeatedly teaches us the futility of attempting to impose change on any kind of organisation. Change is essential,...
Your brand and customer experience
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when...
Why Brexit sirens are wrecking UK transformation.
Many UK business leaders are being lured onto the rocks by Brexit sirens. Experts and politicians are persuading them...
Traditional leadership in the digital age.
It’s understandable that the relationship a business founder has with the organisation they have created is personal. The same...
What makes effective content marketing?
In the digital economy content marketing is king, so, if you don’t understand how it works nor have the...
The whys and hows of customer journey and sales funnel development
Transformation has many facets, but just one primary objective – to create a more efficient organisation. That means being...
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