How to win the transformation race
It takes no more than a glance at today’s headlines to realise we are going to loose many of...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
How to get full value from content marketing
I’m amazed at the silos in some organisations. I frequently encounter processes whose individual components operate in isolation with...
When you create content, first decide what you want it to do
I find myself wanting to like this little video from the Evernote people, but I can’t work out what...
How to be bold in the face of transformation
My introduction to many businesses often comes about when their leaders are trying to decide whether or not to...
Understanding content marketing
Thanks to Carolyn Cohn for her article on content marketing this week. She reminds us that content is just...
What makes a “brand powerhouse”?
I love this article in Drapers this week, not only because it is a rare “retail good news” story,...
The lesson the military could teach today’s business leaders
I used to work with an agency guy who kicked-off most of his pitch presentations with the statement “Only...
What’s so special about a trillion-dollar company?
Last week was one of extremes. On one hand news from the US highlighted ten retail candidates for failure...
When you get back from holiday, will your business be where you left it?
Any day now, most business leaders along with the majority of their employees will be heading off on holiday....
Forget tax hikes, just fix “Brand Britain”!
There was a really interesting interview on BBC Radio 4’s Today programme yesterday morning (26thJune) with the ex-Head of...
How to triumph in the more-for-less economy
When all the talk and fancy theories are done, there is only one fundamental differentiator of successful and unsuccessful...
Why Britain’s DIY sector isn’t doing it
We are becoming familiar with the assertion that millennials are lazy, although there’s plenty of evidence to suggest this...