Overcoming “transforminertia” in the post-Covid marketplace
It seems whoever I speak to lately it’s never long before we find ourselves discussing the reluctance of business...
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Tackling “domino disruption”.
The property company Hammerson, one of the UK’s most prominent owners of shopping centres, have been going through a...
A few quick tips to kick-start your post-Covid strategy
Transcript This Covid-crisis has played havoc with all our lives and, even though you are probably sick of hearing...
More great leadership traits. The sequel.
I said in my article a couple of weeks ago that the list of traits that I felt were...
Six key traits of great leaders in challenging times.
They say great leaders are born not made and to some extent that’s true, but you can hone inherent...
Why your brand promise is your most powerful tool.
Your brand promise should be the very centre of your organisation, but many businesses and their leaders fail to...
Why the “digital transformation” bandwagon will take you nowhere.
I’ve written many times that although there is only one cause of transformation failure – and that is lack...
Three-step guide to brand community engagement during the Corona crisis
None of us know precisely what impact the Corona crisis will have on our lives, but one thing is...
How you can help your business survive the Covid crisis
The Covid crisis is bad for most of us. How badly it turns out for you will depend entirely...
5 ways senior executives can turn the Corona crisis to their advantage.
Lets face it, there’s not a lot of good going to come out of the Corona crisis, but it’s...
Managing diversity, to innovate & transform
If you are anything like me you’ll relish a good debate. There are people, of course, for whom a...
Get full-value from event marketing
It seems everyone is event marketing these days. Barely a day goes by that I don’t receive an invitation...
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