Death of the salesman — Personal re-branding for salespeople in the digital age
It’s no news. Things have changed a great deal since Arthur Miller wrote his play Death of a Salesman....
There’s a great deal of talk and a lot published about marketing, branding and transformation not all of it wise and some of it rubbish. However, every day I meet new people who are real experts in the disciplines of marketing, branding and transformation.
This blog is intended to be pearls of wisdom, from people who, in my view, know what they are talking about. Occasionally I may add comments and even articles of my own. Hopefully, this will give you a balanced view of what’s really happening in the world of brand-led business transformation.
Attract top talent and reduce employee churn — and that’s just the start. How your brand community helps.
I recently met the CEO of a sizeable business that operated, among other places, in a few African countries....
How your brand community will help you win the blame game
A consultant I know told me recently about a business he was dealing with, whose CEO was losing the...
What is preventing Med-tech from solving our healthcare problems?
With age comes the increasing need for maintenance, so I’m increasingly aware of the inaccessibility of the UK’s National...
Transforming National Health — Nip-and-tuck or major surgery?
I’m guessing everyone spotted the slight-of-hand the UK government demonstrated when they hi-jacked the “clapping for our NHS heroes”...
Overcoming the digital dichotomy
Mankind is incredibly adaptable. It is, after all the key to how we became earth’s dominant species. However, we...
UnifAI Technology’s “simple tech” advances Covid monitoring and remote diagnostics
I’ve mentioned the specialist UK AI company UnifAI Technology before. Their philosophy of applying simple technology to every-day needs...
Changing values — Does anyone really NEED what you’re selling?
We are entering an era of changing values when entire businesses, not just their products, will be rendered obsolete....
The secret of “simple tech”. The brands that really make a difference.
It’s not that hard to come up with a momentous innovation requiring massive investment in advanced technology and high-level...
Five things you should do to avoid death by transformation
Despite our accumulated experience the proportion of business transformation projects that fail hasn’t declined in the past few years....
“Greenwashing”. The toxic tactic you simply can’t afford.
Whether Glasgow’s climate summit is deemed a success or failure, it has certainly introduced a few new terms to...
Why your office philosophy is critical to success in the new economy
There are few things that reveal the progress a business is making in their transformation more vividly than in...
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