Thirty years ago, when I was working my way up through the ranks at McCormick Internarco-Farner, our then Creative Director Gerry Moira was working with a film producer on some new effects to use in a TV campaign. The producer (sorry, but I can’t remember who that was) had been working on pop videos and had a few on his show-reel. Among these was this one with Chaz Jankel which made the rounds of the agency and was immediately loved and adopted by pretty well everyone.
I don’t remember the tune making it to the charts. I can’t even remember if we used the effects in a commercial, but I came across it again quite by accident last week and I was surprised to find that, unlike most of the old stuff I listen to, it still had me wanting to get up and dance! Even the video is great! I guess we all have songs in our past that still do it for us. So what’s yours?
March 4, 2011